Privacy policy

El Magic Rugs Sydney (referred to as “El Magic Rugs”, “we”, “us”, or “our”) operates this store and website, including all related information, content, features, tools, products and services (the "Services").

El Magic Rugs is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or otherwise interact with the Services.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will apply in relation to personal information.

Please read this Privacy Policy carefully. By using the Services, you acknowledge that you have read and understood how your information is handled.

PERSONAL INFORMATION WE COLLECT

“Personal information” refers to information that identifies you or can reasonably be linked to you.

We may collect:

  • Contact details: name, address, phone number, email
  • Financial information: payment details, transaction data
  • Account information: login details, preferences
  • Transaction data: purchases, returns, browsing activity
  • Communications: messages, enquiries, support requests
  • Device information: IP address, browser, device type
  • Usage data: how you interact with our website

HOW WE COLLECT INFORMATION

We collect information:

  • Directly from you (orders, forms, accounts)
  • Automatically (cookies, tracking technologies)
  • From service providers (e.g. payments, analytics)
  • From third parties or partners

HOW WE USE YOUR INFORMATION

We use your information to:

Provide and Improve Services

  • Process orders and payments
  • Deliver products
  • Manage your account
  • Personalise your shopping experience

Marketing and Advertising

  • Send promotions via email or SMS
  • Show relevant ads based on browsing behaviour

Security and Fraud Prevention

  • Detect and prevent fraud
  • Secure transactions and accounts

Communication

  • Respond to enquiries
  • Provide customer support

Legal Compliance

  • Meet legal obligations
  • Respond to lawful requests

HOW WE DISCLOSE INFORMATION

We may share your information:

  • With Shopify and service providers (payments, shipping, IT, analytics)
  • With marketing and advertising partners
  • When required by law
  • In business transactions (e.g. sale or restructure)
  • With affiliates within our business group

RELATIONSHIP WITH SHOPIFY

Our store is hosted by Shopify, which processes personal information to operate and improve the platform.

Your data may be transferred internationally to support these services.

You can review Shopify’s privacy practices via their official policy.

THIRD-PARTY LINKS

Our website may contain links to third-party websites.

We are not responsible for their privacy practices or content. You should review their policies separately.

CHILDREN’S DATA

Our Services are not intended for children.

We do not knowingly collect personal information from individuals under the age of majority.

If a child has provided personal information, please contact us to request deletion.

As of the effective date, we do not knowingly sell or share data of individuals under 16 years of age.

SECURITY AND DATA RETENTION

We take reasonable steps to protect your data, but no system is completely secure.

We retain personal information only as long as necessary to:

  • Provide services
  • Meet legal obligations
  • Resolve disputes

YOUR RIGHTS

Depending on your location, you may have rights to:

  • Access your data
  • Request deletion
  • Correct inaccurate data
  • Request data transfer
  • Opt out of marketing communications

You can unsubscribe from marketing emails at any time.

We may still contact you regarding orders or account activity.

EXERCISING YOUR RIGHTS

You can request access or changes to your data by contacting us.

We may verify your identity before processing requests.

We will respond in accordance with applicable laws.

COMPLAINTS

If you have concerns about how your data is handled, please contact us.

You may also lodge a complaint with your local data authority if applicable.

INTERNATIONAL TRANSFERS

Your information may be transferred and stored outside your country.

Where required, we use recognised safeguards such as standard contractual clauses.

CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time.

Changes will be posted on this page with an updated date.

CONTACT

If you have questions or requests regarding this Privacy Policy, contact:

sales@elmasricarpets.com.au